With over 12 years of experience in various multinational organizations , Babar is living his entrepreneurial dream for last 10 years. A prestigious portfolio of being a LUMS MBA graduate, having worked with companies such as COCA-COLA, Citibank & Tetra Pak. He has a pulse on the current market and prides himself on his capability of idea generation and strategy development. Babar looks after the groups OOH and BTL business
